Best 15 Social Media Analytics Platform for Your Business

Learn how to sort through the endless stream of social media analytics platforms to find the perfect solution for your brand’s unique challenges and needs.


Social media management is an integral part of any successful marketing strategy. The importance of properly managing campaigns and monitoring them across multiple platforms has been understood for years, but the strains of recent world events have pushed social media marketing to heights. Over half of the world’s population is active across a variety of social platforms.

Optimizing campaigns and promoting your brand on social media has never been more profitable. As a result, the competition has never been more fierce. The only way to compete in this digital age is to formulate a solid social media strategy.

The Importance of Content Marketing and Social Media Mix

— Joe Pulizzi (@JoePulizzi) December 2, 2008

Regardless of your company size, your industry, or the scope of your marketing goals and efforts in the coming months and years -- if content is king, social media is queen.

Social strategies can be overwhelming -- to create, to manage, to analyze, and to optimize. However, the importance of a social strategy for your brand cannot be overstated.

Y”If you’re not using social media marketing already,” says CrazyEgg founder and marketing guru Neil Patel, ”you’ll either have to learn it now or lose in the long run.” You simply can’t compete without a strong social presence.

Digital marketing, more specifically social media marketing, is a growing trend in marketing and can quickly become overwhelming without tools to help.

Datareportal) found that the average social media user has no less than 9 platforms they use. Each platform has different capabilities and requirements. So if you want to reach your audience on some or all of their preferred platforms, it can be very difficult to manage. That’s where social media analytics platforms can help.

Social media analytics platforms can help you post, monitor, analyze, track and optimize campaigns, as well as target and segment your audience, all from one centralized location.

A quick Google search reveals a seemingly endless list of social media analytics platforms on the market. So, to make your search easier, our experts from HipSocial have compiled a list of the best social media analytics platforms to help meet your brand’s unique challenges and needs.

Best Social Media Management Software Solutions

1. HipSocial

HipSocial is one of the most versatile social media analytics platforms. Designed by 500apps, HipSocial helps you with easy, centralized posting, deep social listening capabilities, advanced analytics, enhanced engagement, and very powerful cross-channel automation. HipSocial can help you increase engagement with your audience and help your brand grow with the help of a super helpful feature called Smart Finder.

2. Buffer

Buffer offers scheduled social media posting on Instagram, Facebook, Twitter, Pinterest, and LinkedIn on one dashboard. It features scheduling for each account, custom posts, and a calendar to view all of your scheduled content

3. Sprout Social

Sprout Social offers analytics, publishing, reporting, listening, and a social inbox. It strives to help you understand and reach your audience.

4. Hootsuite

Hootsuite can help you manage multiple social networks and profiles and measure your results. Its features include scheduling, monitoring content curation, analytics, team management, and more.

5. Awario

Awario can help you track every time your brand or your competitors are mentioned on social media and find out who your niche influencers are. Awario features constant monitoring, powerful analytics, social selling, and an inbox for discussions.

6. SocialPilot

SocialPilot is a social media marketing software that can help increase your brand awareness and traffic that offers scheduling automation. Its features include analysis, monitoring, and reporting along with the ability to manage your social media marketing team and their work.


7. CoSchedule

CoSchedule is a more general marketing management tool that can help you with your social media management with its social organizer. It can help you plan, publish, engage and measure your social media campaigns.

8. Sendible

Sendible helps you manage multiple platforms, helping you streamline everything from planning and collaboration to engagement. Features include a dashboard, publishing, collaboration, analytics, and social listening.


9. eClincher

eClincher is a social media management tool that offers features such as publishing and scheduling, a social inbox, CRM, and content management. It includes the ability to publish, schedule, monitor, and listen.

10. Agorapulse

Agorapulse helps you drive engagement and build authentic relationships easily. Features include flexible scheduling options, social inboxes to manage engagement, one-click reports, and real-time team collaboration.

11. Crowdfire

Crowdfire is a powerful tool for brands, businesses, agencies, and individuals to discover and schedule content. It helps with your content creation, publishing, analytics, and listening for mentions.

12. Meet Edgar

Edgar can help you schedule, share, and reuse posts whenever you want to. It gives you the ability to upload your content with a bulk import or manual input and color-codes your categories.


Falcon is a social media platform with social analytics, community engagement, and governance for Facebook, Twitter, LinkedIn, and Instagram. It features monitoring, targeting, content, analysis, and management.


14. Iconosquare

Iconosquare can help you grow your Instagram and Facebook presence with insights and management tools. It offers analytics, publishing, and monitoring.

15. MavSocial

MavSocial touts itself as an affordable and easy social media management software. Its features include publishing, listening, engaging, reporting, collaboration, and content curation.

Choosing Your Solution

At the end of the day, this decision constitutes an investment into your business. It’s important that you consider your brand’s budget prior to making any decisions. Additionally, it’s equally important that you take the time to get feedback from your team. They’re the ones that will be using this software most often, and they’re the ones that will work hard to grow your brand’s presence and reach across various social platforms.

If you’re in the market for social media analytics platforms, we encourage you to try HipSocial. HipSocial was designed with small and medium business owners in mind. Its powerful features help you create engaging campaigns for a targeted audience, monitor brand mentions and campaign performance, collect data and invaluable insights, and optimize future campaigns to ensure you make the most of your marketing efforts on social media.

Click here to try HipSocial free for 30 days. Click here to learn more about 500apps’ Infinity Suite of productivity-boosting business apps."


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